The main problem Blu Ray has though is that it is only a small incremental upgrade to DVD not a hugely superior product (which DVD was VHS)
blah... I have to conclude that all you guys saying that blu ray offers little when compared to up scaled DVD don't know what your talking about.... no offense meant :) but it's true! most likely you are viewing on a HD set that *doesn't* have native 1080p resolution... or you've looked at only DVD and concluded "hey, that's pretty good" this would be a very unfair and inaccurate comparison.
I repeat, for one to say that an up scaled 480p pixel resolution looks the same as a 1080p picture resolution is crazy!
I had a good up scaling DVD player before I bought a PS3 (just for blu ray) and blu ray BLOWS away up scaled DVD!
as you can see from the information below, bluray has 6 times the information that DVD has while DVD has 2.18 times the information that vhs had or only 1.29 times the information of a s-vhs. so it's clear not a small incremental upgrade when view on proper hardware.
media h v pixels vhs s-vhs dvd bluray vhs 330 480 158400 1.00 0.59 0.46 0.08 s-vhs 560 480 268800 1.70 1.00 0.78 0.13 dvd 720 480 345600 2.18 1.29 1.00 0.17 bluray 1920 1080 2073600 13.09 7.71 6.00 1.00
while upscaling may look like it adds more but all it does is blend... your lines are not thin.
Now, my set is 52" so maybe it's easier to see the extra resolution but I don't buy that because I have seen blu ray on a 40" too. Maybe, I just have better eyes :) but I doubt that.
In my experience, generally, people who make this claim are not viewing on a full HD set. usually, they are viewing on a 1080i *capable* set that has a native pixel resolution of around 768 or something.... that is a FAR cry from 1080p!! I must add, I've brought people over who use to claim this very thing and they themselves immediately changed their position.
it's very frustrating hearing this over and over and....