The thing is corporations do not go where the ideas are, they follow the money. If they are leaning towards casual games it's because it is selling. The more money they make in a casual field the more they will try to squeeze out of it - so it is inevitable that they will 'ruin' the casual game scene the way they are squeezing all juice out of their current markets. Same games, better gfx. Eventually people will wizen up and get tired of the rubbish and move on to other things. And thus history will repeat itself ad nauseum.