Although arguably it worked, since people are actually talking about it.
Worked how? It didn't make me want windows anymore than I do now....
The mere fact that I thought it was a complete waste of 90 seconds of my life actually made me hate windows more, in fact I actually went and sat down at the mac for the first time in like 2 weeks after seeing the commercial (I needed to check my son's football schedule).
There is such a thing as 'bad' advertising. Advertising that drives your customers to the competition.... M$ accomplished this pretty well by not saying anything about M$ products and showing Bill with some jerk (yeah, I know who that whiner is) insulting his intelligence.. "when will we get computers which are moist and chewy and taste like cake?"????? Acting like a true moron Mr. Seinfield? No acting involved......
The only thing I hate watching more than that are McDonalds commercials... Talk about showing how idiotic their customers truly are...