It looks like the opposite to me: they probably want to attract the kind of userbase they had with the original, which was later stolen by Serious Sam and Painkiller. The first two Doom were a lot more about cheesy sci-fi action than horror. When it came out I didn't find any thrilling moment, or even felt a creepy atmosphere, while with the old wolfenstein it was fairly easy to jump on your chair (it is one of the reasons because I never really liked Doom). And in the original Doom there were quite a lot of rooms filled with well lit enemies too.
Doom 3 lesson learned for Doom 4
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