I was talking about the specific case of building tools for bmax, not games. You just aim the advertizing to devs and problem solved.
Oh, I completely misunderstood then. You're suggesting that programs which are designed for users of BlitzMax should advertize BlitzMax to users who already have to own BlitzMax, not just know about it, in order to be looking at the tool in the first place. Well in that case, I withdraw my objections, as it's clearly a brilliant idea.