If it's that embarrassing then it must be a €2 CD full o' old games of a particular genre, showcased in a fancy display between the socks and the underwear of the local supermarket.
Not really embarassing, I got them from abandonwares. Just didn't want to taint my name...OH NOES!
I think Valve and Blizzard are two companies who would argue the complete opposite.
Lol funnily enough @ this article, Blizzard makes 160 million dollars per month with WoW subscriptions. Not profitable?