This has really been happening for years around where I am. Up through the mid-90's, just about every mall I went to had either an Electronics Boutique, Software Etc, or Babbage's in it (they're all merged into GameStop/EB Games now). They carried probably 90% PC games and 10% console stuff. In the mid-to-late-90's, the shift started happening, and they were probably 50% PC and 50% console. By the time EB Games and GameStop merged in 2005, they were already at or past 10% PC and 90% console.