Going from 19.95 to 9.95 will generate what they call a temporary spike in sales. Going from 9.95 to 3.95 will again, generate a spike. Things always even out in the end. Pick a price you're comfortable with so it's high enough you can do sales and also allow interested affiliates to sell it as well.
What is more important is targeted downloads. That's where you make your money. Putting games on generic download sites usually only affects your bandwidth and not your bottom dollar. Creating an excellent landing page is mandatory to maximize sales.
$3.95 is too low and shows little faith in your product. Bullet Candy is a kick ass game, but a niche game. Your market potential is very slim so it's important to maximize your profit with each sale. There's only going to be "x" amount of people interested in your game. And for the majority of those peeps, 3.95, 9.95 or even 14.95 isn't going to matter.
Instead of lowering your price, I would consider investing in better marketing, ppc advertising, etc. Actually the online video is a GREAT idea. Downloads by "lurkers" cost money, so this cancels out a great number of those downloads.
Your landing page should consist of:
* Nothing on the page but your product! Don't advertise other products, keep them focused on what got them there in the first place, your game!
* No external links to other sites, etc. You want to keep them at your page. Linking to other software sites, other games, etc, interferes with their impulse drive.
* Great screen shots. Clear, colorful screenshots is a must.
* Good end user comments. Fake em if you have to. Everyone does it.
* Highly visible buy now buttons. Send the message they're there to buy something. Nothing wrong with that.
* A video they can view. This is a great tool. But...you need a good video that's short and sweet and to the point quickly. Don't show too much, don't show too little.
* 100% Money back satisfaction guarantee.
* Colors that promote fun, positive vibe, etc. A static dark background sends a negative message to the brain. You want to send a positive vibe subliminally.
* Don't talk down about your price or game. "It's a measly $3.95". Makes your game sound cheap. Plus it sends a negative vibe to the user. Perhaps it's a measly 3.95 because it's a measly game?
When all else fails, give it to someone else to market. Seriously, programmers are usually horrible at marketing. Sometimes it's better to get 40% of something instead of 100% of nothing.
;)
What is more important is targeted downloads. That's where you make your money. Putting games on generic download sites usually only affects your bandwidth and not your bottom dollar. Creating an excellent landing page is mandatory to maximize sales.
$3.95 is too low and shows little faith in your product. Bullet Candy is a kick ass game, but a niche game. Your market potential is very slim so it's important to maximize your profit with each sale. There's only going to be "x" amount of people interested in your game. And for the majority of those peeps, 3.95, 9.95 or even 14.95 isn't going to matter.
Instead of lowering your price, I would consider investing in better marketing, ppc advertising, etc. Actually the online video is a GREAT idea. Downloads by "lurkers" cost money, so this cancels out a great number of those downloads.
Your landing page should consist of:
* Nothing on the page but your product! Don't advertise other products, keep them focused on what got them there in the first place, your game!
* No external links to other sites, etc. You want to keep them at your page. Linking to other software sites, other games, etc, interferes with their impulse drive.
* Great screen shots. Clear, colorful screenshots is a must.
* Good end user comments. Fake em if you have to. Everyone does it.
* Highly visible buy now buttons. Send the message they're there to buy something. Nothing wrong with that.
* A video they can view. This is a great tool. But...you need a good video that's short and sweet and to the point quickly. Don't show too much, don't show too little.
* 100% Money back satisfaction guarantee.
* Colors that promote fun, positive vibe, etc. A static dark background sends a negative message to the brain. You want to send a positive vibe subliminally.
* Don't talk down about your price or game. "It's a measly $3.95". Makes your game sound cheap. Plus it sends a negative vibe to the user. Perhaps it's a measly 3.95 because it's a measly game?
When all else fails, give it to someone else to market. Seriously, programmers are usually horrible at marketing. Sometimes it's better to get 40% of something instead of 100% of nothing.
;)