or bundling non MS software
MS quit doing that because they kept getting sued for illegally distributing the software of other companies.When you buy a new computer now, it comes with all kinds of software from other companies (often direct competition for MS products), it is just now installed by the PC retailers.
If you allow a company (any company) to become too powerful they end up controlling -everything-
That is what is great about Windows. You don't like the native media player, no problem, there are hundreds of others to choose from. Same with text editors, sound editors, image editors, etc. Nothing worse than on Apple or Linux were you only have a handful of solutions for a given task. Thankfully this isn't a problem on Windows as competition is wide open and if it wasn't Windows would have died long ago.