I'd call him a finacial genius, this is how people get rich !
No. They guy who did the "Million Dollar Pixels" thingy, or the "One Red Paperclip" was a financial genius. This guy is no more a financial genius than Kevin Poulsen, preying on other peoples ignorance. I have no right to charge the "owner" of the game since I was stupid enough to spread the word about my game like a "madman" ???
He isn't just spreading the word tho'. He is spreading the goods! Your analogy fails on this one critical point. It would be the equivalent of giving a game away for free, then later, once it's popular suing everyone for copyright infringement. It's called "Bait and Switch", and it's the oldest con in the book. Copyright still applies to rubbish stuff and he's perfectly within his rights to sue anybody who uses them without permission.
Fair use has a posse! I'd love to see this go to court too. This guy is counting on companies not wanting to fight him - a bit like those companies who send out phony invoices to large corporations, for amounts small enough to get them to simply pay, rather than verify the invoice is accurate.