Word it how they want. As soon as a company passes any of your data to a 3rd party they are in breach of the data protection act in the UK.
Saying it'll be anonymised is a null point because it's bloomin obvious the 3rd party won't need your name and address, but will need your IP and browsing history. Saying they don't need it or some of it is utter crap. How can you target ad's to a specific user if you have no data to select the best ads? - They'll have to have your IP address and some browsing history. If it's all anonymised then how do they know where to send the ads?
Plus glossing it by saying it'll also help protect the user by protecting against online fraud in real time. Oh please, don't try and make out like you're doing me the favours!
Saying it'll be anonymised is a null point because it's bloomin obvious the 3rd party won't need your name and address, but will need your IP and browsing history. Saying they don't need it or some of it is utter crap. How can you target ad's to a specific user if you have no data to select the best ads? - They'll have to have your IP address and some browsing history. If it's all anonymised then how do they know where to send the ads?
Plus glossing it by saying it'll also help protect the user by protecting against online fraud in real time. Oh please, don't try and make out like you're doing me the favours!