Why piracy and sales are both dead ...

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Nolan Bushnell (Atari, Chucky Cheese) is reported to be getting into games with ads. The ads will run for a short time, 30 seconds was the time quoted, and then the game would start. This was for casual games I believe but other games could be done this way. His point was that the ads had to be short so the gamers would sit through them instead of going to the fridge like TV viewers do when commercials come on.

With a reputable site I wouldn't mind sitting through a 30 second commercial every 10 minutes or so of gameplay (the ad better not come up in the middle of an action sequence though).