I think its inevitable that the cancerous spread of advertising will be seen more and more in games whether it be subtle product placement in games that match the genre of the product or full blown TV style ads which interrupt the gameplay. However I don't believe this will always lead to free or even less expensive gaming. If you take subscription TV for example - they make money from the subscribtions AND then about 25% ( and rising) of what they actually deliver is advertising - you end up paying to watch ads !! Not to mention the annoyance factor when barely 5 minutes into a program there's an ad break.
With games it will be the same.
I would personally prefer to pay for a game that was free from advertising - however, its inevitable we will end up paying anyway AND getting the ads.
With games it will be the same.
I would personally prefer to pay for a game that was free from advertising - however, its inevitable we will end up paying anyway AND getting the ads.