I can understand the arguments for in-game advertising - another revenue stream for developers/publishers etc, make games more accepted as a valid form of media, could be delivered in context appropriate settings, etc..
But the thing about tv advertising is that it's become clear that TV's no longer about delivering quality entertainment and information to the public, but rather about delivering an audience to advertisers. As a result, anything goes in that pursuit and tv has generally become crass and stupid beyond belief (at least in my country - New Zealand)
I kind of worry that down the line, something similar would happen in games.
But the thing about tv advertising is that it's become clear that TV's no longer about delivering quality entertainment and information to the public, but rather about delivering an audience to advertisers. As a result, anything goes in that pursuit and tv has generally become crass and stupid beyond belief (at least in my country - New Zealand)
I kind of worry that down the line, something similar would happen in games.