Replace it most likely not.
But he will definitely waste less time on protection measures and has a far broader "just try it" target audience as something at 0 USD suits that better than something at 20+ USD and that without spending a lot of time on creating a demo.
So the question is: how much can be saved through those points?
I definitely think it is an interesting possibility (not the one and only one, but the selling one isn't working as well so the best must be somewhere between it) for the PC platform especially as the ingame advertisement sector is gaining speed and a higher interest from the ad placing companies.
But he will definitely waste less time on protection measures and has a far broader "just try it" target audience as something at 0 USD suits that better than something at 20+ USD and that without spending a lot of time on creating a demo.
So the question is: how much can be saved through those points?
I definitely think it is an interesting possibility (not the one and only one, but the selling one isn't working as well so the best must be somewhere between it) for the PC platform especially as the ingame advertisement sector is gaining speed and a higher interest from the ad placing companies.