It'll only take a few really solid free games to rid people of the price = quality mentality.
Oh, what, you mean that pesky mentality that people have had since the birth of commodification and capitalism? You're either overestimating or underestimating people, I think, but I'm not sure which. Look, I admire your idealism but your publishing model is never going to replace piracy and paid for games for all the reasons that people here have already argued.