I think this kind of ad thing will increase but it will replace everything by a long shot.
I can see software becoming more of a service, more of a `channel` through which something else is provided, but I see it as being many different things, including advertising. I kind of like the route some are taking where they give the main software for free and then sell support, services, content or data packs. In a sense, we're shifting away from focussing on the `form` (the software) and more on what you *use it for* (what comes through it). Software will in my opinion shift more towards being a kind of open portal for dynamic content.
I can see software becoming more of a service, more of a `channel` through which something else is provided, but I see it as being many different things, including advertising. I kind of like the route some are taking where they give the main software for free and then sell support, services, content or data packs. In a sense, we're shifting away from focussing on the `form` (the software) and more on what you *use it for* (what comes through it). Software will in my opinion shift more towards being a kind of open portal for dynamic content.