Of course there are no numbers, untill someone releases a AAA game supported solely by advertising it will be impossible to come up with figures. Although there is America's Army as a first example - being it was supported by the US army as an exercise in advertising. AA is not exactly the same thing as in-game advertising since the game itself is the advertisement.
I'm willing to think it will become more and more likely - with computers and videogames taking more and more of the TV audience away the TV advertisers will chase after their victi, er the viewing public wherever they go.
I'm willing to think it will become more and more likely - with computers and videogames taking more and more of the TV audience away the TV advertisers will chase after their victi, er the viewing public wherever they go.