.. to strengthen the PC gaming experience in all ways possible
One of the weakest areas of PC gaming compared to consoles is the fact that the games must first be installed to HD before you can play. Followed by the de-facto updating, patching, and tweaking.
Oh, and getting disruptions from the O/S ..
"You have unused icons on the desktop" anyone?
My pet hate is having to wait half a day to install the game before playing it.
Take Gears of War as an example ..
Install time: +40 mins
Unpack time: +15 mins
Play time: out of time!
Not to mention the very annoying long CD key which every game and app insists you enter (despite it being utterly pointless)
They brought us Plug and Play
Now we need Insert and Play