End users don't neceseraly know what Piracy is
They may not, but then, the same people are probably still ploughing fields with a bull.
The FACT (Federation Against Copyright Theft) advertise everywhere when it comes to films/movies in the UK, this should provide a little clue to your average joe user that every time they see a (c) symbol or the term 'copyright' that it is a little wrong to in fact divulge in the duplication of such stuff.
If not, they are either blind, or write crappy little articles with swear words in the title thinking it will help justify their actions.