Oh, and I know I've had some fraud occurs with my ads, because google's credited my account a few times, but that fraud was with pay-per-action ads, where you don't select the websites the ads get displayed on.
But I wouldn't even know there was fraud if google didn't send me credits every few months, and the credits usually aren't for more than $50 which is like 3% of my advertising budget for that time period.
It's crazy to stop advertisng because there's a little fraud. If you ran a retail store and you were making a million dollars in profit a year, but were losing $30,000 of that to shoplifting, would you close the store? No, that would be stupid.
But I wouldn't even know there was fraud if google didn't send me credits every few months, and the credits usually aren't for more than $50 which is like 3% of my advertising budget for that time period.
It's crazy to stop advertisng because there's a little fraud. If you ran a retail store and you were making a million dollars in profit a year, but were losing $30,000 of that to shoplifting, would you close the store? No, that would be stupid.