The movies are starting to use some game tech for faster rendering too though, like normal maps.v
Plus theres a GPU shader based renderer thats been around for max and now maya for ages called RTSquare
http://www.rtsquare.eu/index.php?spgmGal=RTSquare_Gallery&option=com_mambospgm&Itemid=31
which can be a good 11x faster than the best CPU's
Plus theres a GPU shader based renderer thats been around for max and now maya for ages called RTSquare
http://www.rtsquare.eu/index.php?spgmGal=RTSquare_Gallery&option=com_mambospgm&Itemid=31
which can be a good 11x faster than the best CPU's