I wouldnt just put it in any game. But any sports game, it kinda suits in very well. As for free games, people will understand it has to create revenue from something. But ads would have to be intergrated carefully or you will mess up the look and feel. I don't like ads myself, defently no popups, but i could live with it if it where a sports game or a freegame. I did some research on this a while ago as im working on a MMORPG (free). Ill be keeping an eye on this topic for i also like to know more about this. Thats my 2ct.
Adverts in games
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