Adverts in games

Miscellaneous Forums/General Discussion/Adverts in games

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What do you guys think of advertising in games, are they annoying or just something that makes the game more 'real'?

The thing I wanted to know is this, is there any software or information on how to setup adverts in games. Also would it be a good way to generate revenue for a game ie release the game free but it has to have adverts in the game?