It's a bit out of date, isn't it? Match3 has been in decline for a good six to nine months, and Hidden Object games have been occupying large parts of the charts for about the same length of time.
Well I know that but some others may not (the ones making match-3 games). I'd be extremely wary about starting a hidden object game now, as the market has been saturated for six months, so it's only a matter of time until the bottom drops out of that too.
Yeah, I partially agree. Depends how long it would take really. 3 months, unique theme, think you can stand out, go for it. 6 months, same as all the rest, forget it (maybe...you'll still make more sales than if you make a match-3 or a "unique" game). Of course the franchises will keep on going (MCF etc) as they are big (massive) now.