What's with the handle on the OCZ Reaper Memory?

Miscellaneous Forums/General Discussion/What's with the handle on the OCZ Reaper Memory?

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I never saw anything like this in my life of building rigs, but this just came as a surprise. I wonder how this would even fit in a case? I NEVER saw RAM with a handle on top of that. Anyone know what that's there for? I mean, I know there's RAM with the spikes on top of that, like the Corsair Dominators and what not, but on a handle? Someone tell me that this is only a design gimmick, and that it actually doesn't *do* something: http://www.newegg.com/Product/Product.aspx?Item=N82E16820227231