Something like this happened before with Sony - If I remember right.
It was a rootkit like this one, but from their music side.
You bought an album, pop it into your CD/DVD-ROM drive, it auto ran, then it installed a load of shite onto your computer without telling you!
It was pretty ironic that time, because Sony tried to stop anyone messing with the music licenses, but they ran into trouble, because they went against the license for the tech in the rootkit, which was open source if I recall.
Dabz