B3D and AAA Publishers

Aha, found that link to the plankton thing i was on about:
http://online.wsj.com/public/article/SB116460570723333343-ERt2oZlzSQ5MpEbvNZXMxrIFoG0_20071128.html?mod=blogs

So i guess the answer is yes. (at least they may buy the concept of a game)