provided I make back my development expenses
Yeah that's always a nice (and important) milestone to reach!It's definitely a long haul game, this business. For example Easter Bonus made me about £50 profit last year (after all expenses, not counting labour of course). Then this year I relaunched it and one distributor, ahem Oberon Media, did really good - it sold tons and I'm well into profit now. Also I sell a reasonable number of copies of my games every month, month in/month out even though they are totally seasonal games. Non-seasonal games like Oz keep on selling too of course. Basically I think the idea is to build up a wdge of games on your site, also stick some main-stream titles on for affiliate sales, maybe get some advertising revenue and it all begins to add up...