so the average consumer has an AppleTV? It's weird, sometimes you can forget the average joe bloggs thinks different o the geek kind :-)
Now if everyone already had an AppleTV, Apple wouldn't be interested in marketing the device ;-). Yeah, I agree with what you say, but there are 2 things in Apple's advantage:
* Joe public doesn't know about modding an X-Box... and many wont event know what an X-Box is...
* AppleTV is a specialised device for the purpose; exactly why iPod still isn't beaten by the phones with built in MP3 players, etc.
* Apple is an iconic brand and AppleTV has a sleak design. I'm sure most consumers would rather have a sleak AppleTV in their living room than a chunky X-Box. It's all about image.