1-2 million hits? that's a rather large delta. With that many hits you should think about selling advertising direct and then you may well get $8 CPM, that means about $8000 dollars per month on average for 1 million hits. I'm a tad confused though how you manage to get that many hits, your relaunching and you've not even done any research into advertising - how on earth are you monetizing the site?
Goodle AsSense ... worth it?
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