Real CPM is above $2 however payment is calculated on audited clicks which may reduce the payments to individuals due to click fraud and other wrongful activities. Impressions and clicks are tracked per game on page and in-game.
With regard to percentages : 40+20 = 60 and that leaves 40%.
With regard to percentages : 40+20 = 60 and that leaves 40%.
How are you getting real "gamers" to visit your site as a matter of interest?
Re-investing the 40%.