Why does anybody use Quicktime?

Miscellaneous Forums/General Discussion/Why does anybody use Quicktime?

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I admit that when given a choice of download formats, I will choose Quicktime over others. I don't know why. Maybe it's because I like the player. Maybe it's because the video quality seems better somehow. Maybe it's because I can actually step forward and back through the video smoothly rather than with the huge delays you get with Windows Media Player.

But damn. I just tried to encode a video with it, and it took at least a half an hour to get a THIRD of the way through the encode! The video is only three minutes long, and takes only FOUR minutes to encode to Avi using either the Divx or Xvid codecs!

Quicktime is so painfully slow to encode, that there's no way in hell I'm gonna use it to encode ANYTHING! I don't care if it makes my video look pristine. It's not worth my time for a small increase in picture quality.

Given that it is so very slow, 15x as slow as avi, why does ANYONE use it? Does it actually encode fast on a Mac, or is it just as slow there?