I think it depends on which value discipline you chose to adopt. If you're going with customer intimacy, then post-sales support and community building should be your main focus. In which case community building would IMHO be best combined with your market penetration strategy.
Advertising is certainly a powerful tool, I'd say advertise on other community sites (like penny-arcade for instance who made popcap). However the most effective and cheapest form of advertising is word of mouth.
Newsletters I'd say are a thing of the past. If you have a strong community and an RSS feed, newsletters are superfluous.
Advertising is certainly a powerful tool, I'd say advertise on other community sites (like penny-arcade for instance who made popcap). However the most effective and cheapest form of advertising is word of mouth.
Newsletters I'd say are a thing of the past. If you have a strong community and an RSS feed, newsletters are superfluous.