(I could be wrong, but i'm sure deep down inside, Nintendo and Microsoft want control also...but don't let anyone else know)
I didn't say they didn't. But you won't see Microsoft (or Nintendo or Apple) laying lawsuits on EB Games driving them out of business. mean 'sell lots of consoles and games in order to make lots of lovely money', then you're probably right.
What Sony is doing is the exact opposite. If they where only interesting in selling units, they wouldn't care less whether some company bought Japanese Consoles and games, and sold them to people in Europe. You don't see any of the other mayor console players being this hostile towards people who want to play imported games.