What do you expect developers to do?
Change.
Work for free?
Why would you need to work for free?
Change.
Work for free?
Why would you need to work for free?
The best product has always been the one that does what the person wants for the most value for money, if your product doesnt fit that niche then choose another product or change the product so it fits the niche.
Loads of programmers churn out things that have already been done just changing a few bits of the product and hoping nobody will notice. It takes a good programmer to break the mould and look outside the box then come up with something special. We can see it here all the time look how many FPS/Tetris games there are available atm.