I thought you wrre talking about Sony STOCK.
LOL, no! Buying low is only wise when you anticipate growth ;).
Anyhow, the player itself is fab. Awesome sound quality and a fairly intuitive interface given it's small size and limited buttons. The workout functions: pedometer, distance tracker, calorie counter, etc seem to work really well too - which is good because that's the primary reason I chose this over some competitors.
For $85, which includes nice headphones and an armband, this thing was a steal.