Business logos (corporate brands) are expensive... hours spent on the actual design might be low, but the price is usually high. I remember when finnish bank changed it's name to "Merita" some 10 years the cost of the logo was something like 150000 € and it looked like "bread gone bad"... and very soon after that the bank merged together with another bank and guess what? The logo & name changed again...
IMO the logo was way overworked and "rendered"... and it was unusable in B&W too. But hey, if someone is fool enough to pay can you blame the designer not doing his job? :) [you can, but he's too busy to laugh while driving his new Porsche to hear you]
IMO the logo was way overworked and "rendered"... and it was unusable in B&W too. But hey, if someone is fool enough to pay can you blame the designer not doing his job? :) [you can, but he's too busy to laugh while driving his new Porsche to hear you]