Press Release - worth doing?

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Hi, so then, is a press release worth doing via one of the various companies that sends your press release off to lots of contacts for >$100?

I can write a press release myself no problems but I don't have the contacts. What I'm looking at is that to pay for a press release I'd need to make around 8 direct sales - easy you think, or is it? It depends who the press release goes to - if it's mainstream game sites and you are selling casual games then it's not so cool. Also I bet the press contacts are inundated this time of year with tons of games they don't care about. This may sound negative but I'm being the devil's advocate - I want to know that it's worth spending $150 or not...If it was $60, I'd do it right now.

I'm going to use a shareware submission services as they don't cost much and I've seen the result of that traffic before, so I think that's worth doing.

So, does anyone have any experience of this and can you offer any insights. Thanks! :-)