Right, and to think that the highest-end HD-DVD player costs only as much as the cheapest Blu-Ray player in the PS3. I mean, there are plenty of HD-DVD players that are under that $500 price tag. On Black Friday for example, someone was selling a Toshiba HD-DVD player, well, I don't think that price talk'll turn too many people on, but you get the point. I think that Toshiba won this one fair and square, tho.