Why did Sega pull out of the console wars?

Miscellaneous Forums/General Discussion/Why did Sega pull out of the console wars?

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I bought a DC when they were sold for $50 after Sega quit. A few of the games were ok, I liked tokyo extreme racer and metropolis street racer, as well as Virtua tennis.

The biggest problem for me was the stupit thumsticks had those embossed rings on top so I couldn't play for more than 20 - 45 minutes without rubbing blisters into my fingers.

That and the third party controllers were all terrible made me give up pretty quick.