The whole thing screams 'gimmick' to me. Ninty know they can't compete this generation in the tech department long term, so they're cashing in on short term ventures. Revolution is a serious name for a console, Wii is not. Ninty know this, their marketing guys know this. The 'controller' is an extension/alternative to EyeToy, except it's not one product that is the gimmick, it's the whole system. Worked for the DS. Good luck to em.