Very simple, it is by Microsoft.
I'm reminded of the saying "just because I'm paranoid doesn't mean they're not following me." Just because Microsoft has it's share of haters doesn't mean everyone ( or anything close to everyone ) who has bad things to say about their products is doing so for that reason. All three major console vendors have their fair share of fanboys and their fair share of haters. Sony surely have more ( of both ) than Microsoft, and that's probably why the XBox hasn't been a success. Not because of how many people hate it, or bash it, but because of how many people just don't really care about it. I'm a very pragmatic person and I really don't give a toss about "allegiances". I'd have bought a 360 months ago if I could have found a single game I wanted to play. About the only thing I've seen yet which vaguely interested me is that Bioware scifi RPG thingy. If it actually comes out before PS3 and/or Wii have something that interests me, I still might buy one.