Not to crap all over igLoader or Indiepath's efforts, but I guess I've not really seen it as an entirely innovative technology.
It's not, many have come before and failed. They simply did not see the bigger picture about how the technology could be developed and applied. There will always be the debate about ActiveX and security and I can do nothing about that (apart from wait for Vista). And like I said before it's not the technology that's innovative, it's the application of that technology. There is an offline version coming for pjio. It creates a virtualized environment for which content can sit in a secure container away from everything else (in this case, a browser, but I imagine with a few minor changes, it could launch independently of a browser as well... am I correct, Indie?).
Yes the software can launch independent of a browser, the base architecture can be plugged into any application - the plugin compiles just use the browser API functions to make life easier. For example you could create a "Steam" type application quite simply. identify what it is about your product that he doesn't like.
That would be the price and the fact that I control the application licenses(I can shut down every instance of an application remotely). How many sheets of toilet paper is igLoader worth?
You may find out sooner than you think. The ad-funded "game tube" model was tried a few years ago and wasn't terribly successful.
Times have changed, many companies are pinning their future on such ventures.