I think it is on the right track but actually there is a bigger philosophy that this is only touching the tip of.
Creating a product where you try to read the customer's mind and do studies to see what the most common requirements are and come up with designs and opinions and models and ideas and preconceived styles, shapes, colors, objects and environments that you basically think the customer `might like`, based on your arrogant assumptiveness and the projection of your own likes and dislikes, is actually backwards, no matter how well informed. These are all attempts to shove something down their throat. What a customer really wants is a pure mirror in which they see themselves as a whole person, or at least in which they see reflected back creations that are an extension of themselves, able to embody every whim of creative idea that they could possibly imagine. As soon as you come up with a theme or a style or a design or anything whatsoever that is fixed, this holds back their creativity.
Creating a product where you try to read the customer's mind and do studies to see what the most common requirements are and come up with designs and opinions and models and ideas and preconceived styles, shapes, colors, objects and environments that you basically think the customer `might like`, based on your arrogant assumptiveness and the projection of your own likes and dislikes, is actually backwards, no matter how well informed. These are all attempts to shove something down their throat. What a customer really wants is a pure mirror in which they see themselves as a whole person, or at least in which they see reflected back creations that are an extension of themselves, able to embody every whim of creative idea that they could possibly imagine. As soon as you come up with a theme or a style or a design or anything whatsoever that is fixed, this holds back their creativity.