I concur that the products have greater value than their cost. Significantly so. However, I think BRL have been at this long enough to know the price that gives them the most revenue. Sure, they could hike up the prices by 50% but how many % of customers would they lose? I'm sure a language like Blitz has a surprisingly high percentage of teenage users, and a budget price probably maximizes profits for them.
The right price is always the price that gives the most income. It may seem to cheap to some and too expensive to others, but since you can't ( practically ) sell at different prices to different people, you have to find that magic middle point.
The right price is always the price that gives the most income. It may seem to cheap to some and too expensive to others, but since you can't ( practically ) sell at different prices to different people, you have to find that magic middle point.