For the UK they'll just substitute the dollar or euro sign with the £ sign - as always.
I remember when the N64 was released and there was a huge furore about the price of it in Britain. Nintendo explained that the higher price was down to two things. Firstly the need for an additional power convertor for the UK market ( adding about £10-15 to the price ) and the fact that the UK retailers were far more greedy than anywhere else in the world, demanding anything from 35% upwards of the price, which as I recall was adding something like £80 to the price.
So yeah, we do get screwed, but it's probably still the greedy retailers that are screwing us.