Is Europe able to be treated as Europe now? Or is it still more like dealing with a bunch of smaller countries? If it is still more like the later then you have the answer - The US may be a pain in the rear to do business with but it *is* one monolithic entity for the whole process. Europe at least used to be a patchwork quilt of aggravation (rather then a single monolithic aggravation ala Japan or the US).
If Europe has truly turned into a monolithic agravation then it is simply inertia causing the 3rd rate status. If it is still a case of needing different marketing campaigns and TV deals and print deals and languages - then that is the reason for it. (I'm not saying it's right, wrong, good, or bad - just the likely explanation)
If Europe has truly turned into a monolithic agravation then it is simply inertia causing the 3rd rate status. If it is still a case of needing different marketing campaigns and TV deals and print deals and languages - then that is the reason for it. (I'm not saying it's right, wrong, good, or bad - just the likely explanation)