But they are right at least. Its a good point to start because at schools their only potential concurrent is present: DBP.
My highschool uses a crappy "beginners" programming language called Turing for the 10-11th grade, which seems to be good enough for them to teach the students the basics of programming (for-loops, arrays, graphics, etc), problem is that it's extremely slow if you want to make a game in it, which I guess is another plus for the school using it. :P
(tried to make Break-Out in it, no go, asked my teacher if I could do my little "project" in Blitz3d, made a space invaders clone running at full speed...., gotta love how compact the B3d program is with the core files on a USB stick)
Then for 12th grade we used Java (love all the language features it has, but I still find it crap for games)....
Guess what I'm saying is that unless Cobra shows itself off as an all-purpose programming utility that has its own set of books behind it for student references into beginning programming, I dont think schools will take much an interest into it.
Unless they're aiming at colleges or higher-level education systems then a high-school?