Yet you still have to understand that trying to market to the mass media is like pulling teeth. the 'masses' are dumb. They won't respond to anything unless its shiny, sexy, and/or something they already are familar with.
It's an endless cycle of stupidity perpetuated by marketing and investment in areas that do not need the investment. If all marketing focussed on "gameplay is important", his wouldn't even be an issue.
Until recently television has been locked to (at best) 640x480x30 fps. The market was happy with that, and will continue to be happy with that as long as they're not FORCED to upgrade to enjoy the programming it allows.
In this comparison, Rein is like a television show. He thinks television manufacturers should change their technology to accomodate his programming, which is utterly ridiculous.
Epic is lucky that they weren't developing software back in the days of the Amiga, Commodore 64, Atari 2600, NES, etc.. when graphics were on a level playing field and you sank or swam on your originality and playability.